300+
Booth Buyer Meetings
110
Qualified Intents
3
Importer Deals
7 days
Sample Dispatch Cycle
Execution Strategy
We adopted an integrated approach: offline exposure at SIAL + online reach via Meta ads + booking forms for conversion. Ads launched 30 days pre-show targeted EU importers and distributors interested in healthy Asian foods. Booth visuals centered on “clean · safe · light indulgence,” highlighting gifting and family consumption scenes.
- Planogram-style display to mirror retail shelves and emphasize ingredients/flavors
- Bilingual sell sheets + pricing policy pages to speed negotiation
- Website booking/QR forms synced to CRM with lead scoring
- Audience retargeting + post-show EDM nurturing
Results
The three-day show plus one-month online campaigns delivered momentum and conversions: 300+ buyer meetings at the booth, 110 clear cooperation intents, and 3 importer deals within a month post-show—unlocking access to mainstream EU supermarket channels and paving the way for full-funnel distribution.
“The exhibition + paid ads + booking form combo significantly improved lead quality and win rate. EU buyers positively responded to the product’s healthy and gifting attributes.”